HOW TO GET MORE FOLLOWERS ON INSTAGRAM – STEP BY STEP GUIDE TO 20K FOLLOWERS 2023

A STEP-BY-STEP GUIDE TO GETTING MORE INSTAGRAM FOLLOWERS: ROAD TO 20K

If you’ve ended up clicking on this article, I’ll take a wild guess and assume that you care about gaining more followers on Instagram. “How to get more followers?” is a question on every Instagrammer’s mind. Sadly, the majority of articles published on the topic are either too vague or too case-specific, and mostly present a couple of low-impact and/or exhaustively time-consuming ideas.

In addition to that, these Instagram follower growth strategies need to be updated almost as often as Instagram updates its ranking algorithms – there’s a good chance that the tips shared in 2016 are long outdated, because well, Instagram has changed a lot in the past 2 years. I, @gettinggrowth, have been doing Instagram Marketing for a couple of years now. During that time, I’ve tested ridiculous amounts of different methods for growing mine and my client’s accounts.
Through these experiences, I’ve compiled a set of universal and effective ways to grow any account’s following base. In my attempts to organize them somehow, I came up with this step-by-step guide to getting more followers on Instagram, more specifically a road to 20k.
But before you get started with it, it’s time for a quick reality check: A silver bullet strategy that will suddenly bring you to the 1k, 10k or 20k mark, does not exist. When it comes to growing your Instagram followers, timing is everything. Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone.
For instance, there’s no point of buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect.
Alright, enough blabbering, let’s head over to the actual guide.

STEP 1: GROWING FROM 0 TO 100 INSTAGRAM FOLLOWERS

Okay, so you now have a brand new account and need to build that initial momentum.
If you already have a business or a brand with a somewhat established community, then getting that initial following shouldn’t be that big of a challenge. Send out a newsletter to your existing customers, inviting them to follow you on Instagram.
Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 followers could work just fine. If you have a large enough email list, you can split the offer so that first the 100 followers get 30% off, next 100 get 20% off, and so on, to not discourage those who might have opened the email later, from following you. Before you send out the email though, make sure you already have a couple of engaging posts up.
If you don’t have an existing customer/follower community, you can turn to your friends, family or colleagues, and ask them to follow you. This is one of my personal favorites, because you can get the initial follower base quite easily even without posting any content (however, I’d still suggest having at least one post there to begin with), and if you’re one of those people with a large family and friend group, you might just hit that 100 followers quite quickly.
After you’ve completed this initial step, it’s time to choose a strategy for growing this starting follower base to at least a 100 followers.

STRATEGY 1: “SOMETHING’S COMING”

This will be best if you have some kind of announcement coming soon – a new website, a product, a giveaway, etc.

Create an attractive profile picture, and an engaging and witty bio – don’t be afraid to throw some emojis in there, if that’s something that would resonate with your audience. If you have a link to your homepage, email subscription page, or literally any other brand link that could potentially extend the relationship with your followers, definitely add that as well.
Even if you haven’t properly launched your site yet, it adds credibility to your brand – it shows your audience that you’re serious about your brand to have gone the extra mile and bought a domain. Ideally, you should have at least a “coming soon” page set up with lead capture.
But don’t sweat it – your Instagram page doesn’t necessarily grow faster by having a link in your bio. At this point, it’s more of a nice-to-have to start moving towards monetizing your audience, which you can totally do in the later steps as well.
When writing a bio, make sure to be very clear on what your account is going to be about. If you’re planning to launch an eCommerce business, then say it. If you’re giving away free marketing advice, let them know. Maybe you’re launching a giveaway for the first 100 followers? They should know about it. Give people an incentive to follow you, even if you don’t have anything up at the moment.
If you want to take it one step further (and you always should), publish at least one post that looks beautiful and conveys your brand message. This helps with building momentum, lets potential followers know what you’re about, and what kind of posts can they expect from you, and gets them excited about your upcoming brand.
For Help a Marketer brand I’ve created this. Brand picture – check. Brand description – check. Incentive – check. Website – check.

Unfortunately, just having your account set up doesn’t automatically generate followers. Search for accounts that are in your niche or in a niche similar to yours, and already have a substantial following (I wouldn’t go higher than accounts with 10k+ followers though). Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well. If you want to go the extra mile (and again – you should), you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience.
Here’s the important bit – make sure to interact with the accounts that you follow on a regular basis – like their latest posts, leave comments on them, respond to their Instagram stories and/or just write them a direct message, where you introduce yourself in one sentence and mention that you’ve started a new account and you would be honored to see them among your first followers who’ll get (insert the incentive you wrote about in your bio).
The personal approach of the direct message in combination with regular engagement will increase the likelihood of getting a follow back – especially if you haven’t chosen an account that’s too big and will actually see your message. You should be doing all this in the later phases as well, but it’s especially crucial while when you’re still a new account.
Strategy 2: “A rising star”
If, on the other hand, you don’t really have anything big coming or if you’re interested in developing a personal brand (models, photographers, speakers etc), then go for this one.
Everything we discussed in Strategy 1 is still useful. You should work on your bio description (just simply explain who you are), reach out to other accounts in your niche and engage with their followers.
The major difference here is that you need to build your feed up a BEFORE you do the outreach. Remember, you won’t be driving people to your upcoming offer – you will be driving them to your posts.

HERE’S THE BIG QUESTION:

How many posts should you have published before you start serious outreach? In my opinion, at least 9-12 posts would be a good starting point. Keep in mind that they should compliment each other and create a cohesive grid.
Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed. However, the overall grid look is one of the most important things (if not the most important) in gaining new followers. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently.
If you’re stuck deciding on a style for your feed, check out this post – Ultimate Guide To A Perfect Instagram Feed.
For inspiration, here are a few examples of feeds that, in my opinion, are killing it:

If you decide to go with 12 initial posts, I’d suggest posting them within 2-3 days at least. It depends on how often you’re planning to post in the future, but I personally think that having all 12 posts published in one day doesn’t seem organic at all. This, however, is just my personal preference, and if you’re super anxious to start, then knock yourself out and post all of them immediately.
In every post, include a lot (30 per post) of different hashtags to make your initial posts more discoverable to potential followers. It’s important to show good engagement on your posts right from the start. I suggest choosing both hashtags that have very few post shares (maybe like 1k-20k), as well as very popular ones (10mil+). Chances are that you’ll start gaining Instagram followers from this activity alone.
If you think it would make sense for your brand, you can also combine these two strategies – let us know how it goes!
Takeaway:

• Create an attractive bio with an incentive to follow – an offer, the posts themselves, or both;
• Engage with people and brands that might be interested in your content on a regular basis;
• Work on your first posts to develop your own style/layout;
• Research more and less popular hashtags, pick out as many relevant ones as you can, and use them on your posts.

Moving on.

STEP 2: GROWING TO 1,000 INSTAGRAM FOLLOWERS

Once you have that initial traction, the following strategy will really give an extra boost to your previous efforts. Here’s what you do:

1. Identify some of the bigger accounts that are similar to yours (50k+ followers);
2. Check if their followers are real (some great tools for that: FollowCheck, Fameaudit, SocialAuditPro);
3. If the majority of their followers are real, open up their follower list & start following these accounts (I personally suggest following accounts that have a real human in the profile picture, instead of a logo);
4. Start checking who’s not following you back & unfollow these accounts. There are plenty of apps for both Android and iOS for this exact purpose – just give it a search.

Ideally, at least 20% of the people that you started following, should follow you back. The more followers you have, the “healthier” your follower-to-following ratio is, the more attractive your feed looks, and the higher the follow-back percentage is going to be.

PEOPLE ARE MORE INCLINED TO FOLLOW BACK ACCOUNTS THAT:

• Look real;
• Have many times more followers than the account is following;
• Have alot followers*;
• Have a nicely designed feed of posts.

In addition to the follow/unfollow strategy, you should start interacting with these bigger accounts: First, turn on post notifications for these accounts. Every time they post something be the first who leaves a comment. Try to write something related to the caption. The more human you are, the better. There are already too many “This is so true”, “That’s dope man”,“Awesome post” types of comments out there. Also, another tip, when you start reaching the 1000 follower mark, it’s a good idea to start thinking about scheduling your Instagram posts, this will give you more time to create content and engage with your followers,

Some examples of short comments related to the caption

To reach 1000 followers, I would suggest combining the follow/unfollow strategy together with the strategies covered in the previous step.

TAKEAWAY:

1. Identify the key accounts that are similar to yours and follow them;
2. Turn on post notifications for these accounts;
3. Leave a comment as soon as they post;
4. Follow their real followers.

Consider Reading Later: Tips for Launching a Successful Blog in 2022

STEP 3: GROWING TO 5,000 INSTAGRAM FOLLOWERS

Now that you have a good foundation for growth, it’s time to accelerate even faster. I’m not saying you should stop doing what you have been doing previously. I think those methods are great even if you have passed the 20,000-follower mark. However, adding other methods from this point forward might give the same if not better results with less effort.

• Firstly, you should start using engagement groups. If you haven’t heard about them, then you should read the following article, to understand what engagement groups are and how they work: Increase your Organic Reach on Instagram with Engagement Groups.
• Secondly, consider investing in ads. If you’re building a brand and not just posting pictures of your cat, Instagram ads might come quite handy at this point.
• Thirdly, schedule your Instagram posts. Once you’ve reached this stage, every minute you invest into your Instagram counts, consider scheduling your Instagram content to free up more of your time to create content and engage with your followers.

To run ads on Instagram, you need to switch to a business account.  If you don’t have it yet (or if you don’t know whether you have it or not), there’s a very easy way to activate it:

1. Go to your profile and click the settings button next to “Edit Profile”;
2. Scroll down until you see “Switch to Business Profile” (If you already have a business account, you will find “Switch back to Personal Account”);
3. Click it and follow the instructions to set up a business profile (FYI – you will need a Facebook page).

Where to switch to a business profile

You can promote your existing posts or link your account to Facebook and create an ad from the Facebook Ads Manager panel. Try different targeting options, and see which one gives you the most followers or engagement (depending on the post and goal).
I would suggest making short video ads and choosing Instagram Stories as the ad placement. This is still a relatively underused placement, which probably yields in better bang-for-the-buck ratio than the regular feed posts would.
If you need any help with running the ads, hire a freelancer, or heck, even shoot me a message on Instagram, and I’ll give you a quick intro.

THIRDLY, IF YOU HAVE ESTABLISHED RELATIONSHIPS WITH OTHER INFLUENCERS, DON’T FORGET ABOUT THEM.

Be genuinely interested in what’s going in their lives. If you’re not on the shy side, record a short video of yourself as a conversation starter, and send it to them as a direct message. You’ll definitely stand out from other accounts who they might be having conversations with.
If you select multiple accounts as recipients, be sure to not create a group chat, but send it to them separately. Otherwise, it doesn’t seem very personal.
You might ask, “How does this help me gain new followers”?
Well, it’s quite simple, actually.
When you switch to engagement section, you’ll notice a “Following” tab. It’s where people go to spy what their friends are up to on Instagram – what photos they like, which accounts they’ve started following, what comments they’ve left, etc. If you haven’t ever used it, you should start ASAP.

The “Following” tab

I don’t have hard evidence to back this up, but this BuzzFeed article suggests that 67% of the users use it. If these key accounts keep liking and commenting your posts, there’s a good probability that their followers see it.
Naturally, they want to know what their friends and idols are into, so they’ll go and check it out. If the content is similar to what they already like anyway, it’s likely that they will start following you as well.
Takeaway:

1. Join and use engagement groups;
2. Run ads to drive traffic to your profile and posts;
3. Build quality relationships with influencers.

STEP 4: GROWING TO 10,000 INSTAGRAM FOLLOWERS

Hitting the 10,000 follower mark on Instagram is magical.
That number is so big that it doesn’t fit in the dedicated space, so it’s shortened to 10k.
Additionally, you get a perk to add links to your Instagram stories. This opens up an amazing opportunity to start monetizing your Instagram.
Keep doing everything you have been doing so far. Of course, if something seems like it’s not giving any returns, then stop doing it and focus on things that have the most impact.
Now, since you have a quite nice follower base, you should think of ways to have them help you with promotion.
One of the best ways to get people to promote your content is by simply asking them to tag their friends. This can actually be done with any post you make. It works well with emotionally powerful content – quotes, funny and/or inspiring videos, posts about animals, etc. In your post caption, you can include something like “Tag a friend”, “Tag someone who inspires you”, “Tag someone who is going to/should [do/be something]”, and so on.
The content needs to be really good though. That’s the key here. If it’s not emotionally moving, it’s not likely people will tag others.
Alternatively, you can also host a giveaway.
Put out a prize that is something your followers would like to have. It can be books, gadgets, hats, shirts, Amazon gift cards, a product you sell, etc. I’m not gonna go into great detail about this, so here’s an article on how to run an Instagram contest, in case you’re interested.

Example of “Tag a friend” kind of giveaway

STEP 5: GROWING TO 20,000 INSTAGRAM FOLLOWERS AND BEYOND

As with previous milestones, everything we covered before can surely be used to grow your account.
However, I want to give my final suggestions that have a good returns, especially when you have grown your account to over 10k followers.


As I said, having your account followers number over 10k is magical. It builds credibility and you’re definitely not another random account out there anymore.
That being said, you should start thinking about creating a voice outside of Instagram. Having more than 10k followers opens up opportunities for monetization, and you should take advantage of them and focus on building your whole online presence rather than just an Instagram account.
I mean sure you can do that, but it really comes down to your end game.
Start thinking of your Instagram as a business. What problem are you solving? What’s the value you’re delivering? What do your followers “get” from your posts?
When you have identified these things, search where your potential audience hangs out and start delivering value.
Here are some ideas on what to do:

• Answer to relevant YouTube comments;
• Help people in relevant Reddit subredditsAnswer relevant Quora questions;
• Talk with people on relevant Facebook groups;
• Post content on relevant forums;
• Write articles for blogs that your audience might follow. 

These are just some examples of where you could be driving traffic to your Instagram profile. Like Warren Buffet said, “Never depend on a single income stream”. So why should you only depend on the Instagram ranking algorithm to gain more followers?
Now, this might seem like a lot of work at first. But once you’ve got the hang of it, it becomes relatively easy. Alternatively, you can outsource most of these things. Before you get back to watching Taylor Swift’s latest music video, let me just give you one last method – shoutouts.
You can agree on different ways to make the shoutouts. For example, they can be as regular posts, video post shoutouts, and the shoutout in stories.

There’s a reason I haven’t mentioned them yet. In my own experience, getting shoutouts when your account is still small, can be expensive and quite useless.
Sure you can do S4S (shoutout for shoutout) with someone who has similar content and is of similar size even when you both have just 100 followers. But in my opinion, it doesn’t make a lot of sense to start promoting other accounts while your own account is still in the early stage. I feel that it’s a little off-putting to your followers.
However, if you’ve built a close relationship with someone and their content resonates with you, it will feel more organic for your followers as well. Otherwise, 10k would be a good starting point for getting into shoutouts.
You can try to arrange some sort of agreement, but most of the time, you will have to pay for shoutouts. Talk to different accounts to get an idea of how much they are worth. A shoutout from an account with 100k followers might cost you around $50. Also, the amount of new followers you will receive from a shoutout depends on your content, bio, follower count, followers-to-following ratio, etc. (see Step 2).  
Takeaway:

1. Establish an online presence outside of Instagram to continuously drive traffic to your account.
2. Collaborate with other Instagram accounts for shoutouts.

TO CONCLUDE

According to Statista, Instagram is on its way to 1 billion monthly active users since the quarter of 2018. This a massive social proof that they have managed to establish a platform that people really love.
As a result, it’s attracting an increasing number of brands and businesses that want to grow their presence, and use Instagram as a channel to drive more sales, making it increasingly difficult to stand out. However, I’m pretty confident that with the help of this guide + your own creativity, you’ll be ahead of the game in no time.
A lot of marketers will probably disagree with me on this, but I’ve recently noticed that posting more content doesn’t necessarily make your account grow faster. Engaging with other Instagrammers does.
In the beginning, I used to post every single day, twice a day. One week, I posted only 2 times or so, but was very active on the platform, leaving comments and likes all over the place, reaching out to users that I would like to collaborate with in the future, and so on.
The result?
My engagement stayed more or less the same, but I was gaining more daily followers than ever before.
The moral of the story is that if you’re on a tight schedule, don’t stress so much about posting more content. Post a few times a week, but make these posts absolutely awesome. Use high-quality images/videos and write longer captions that are engaging and helpful.
To make the process of content creation less overwhelming during an already busy week, space out a couple of hours at least once a week to prepare a ton of scheduled Instagram content ahead of time. This little “hack” has helped me stay sane like nothing else, and the quality of my content hasn’t had to suffer because of my hectic schedule either.
I hope this has been a useful read and has given you some new and more actionable ideas on how to grow your Instagram account. If you have any questions at any point or want to share your successes, you can always shoot me a direct message (@bugre_roger).
Good luck, and have fun!

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